OPPO Australia has announced its partnership with the Reef Restoration Foundation (RRF), an NFP that works to recolour the reef. The plan is to regenerate the Great Barrier Reef through ocean-based coral nurseries.
‘Recolour the Reef’ refers to the massive coral bleaching issues in some parts of the Great Barrier Reef. OPPO has co-developed an Augmented Reality mobile app to help raise awareness of the timeliness of saving the World Heritage-listed Great Barrier Reef.
The ‘Recolour the Reef’ app shows a 3D digital render of the reef’s coral networks. The AR experience uses images and video captured on the OPPO Find X3 Pro. It shows the Great Barrier Reef corals just off Fitzroy Island – one of the locations of RRF’s ocean-based coral nurseries.
It is available to download now on Google Play and the Apple App Store (no link available). The new mobile app works to educate on the risks the reef is facing. It shows cumulative stressor gauge. Users can slide across to see the impact these have on coral reefs, demonstrating coral bleaching.
OPPO donates $1 for each ‘Recolor the Reef’ app download
OPPO is pledging a $1 donation to the Reef Restoration Foundation for each app ‘Recolour the Reef’ download throughout March and April. Aussies can help contribute to the reef restoration just by downloading the app and encouraging their friends to do so.
“At OPPO, we are committed to exercising our corporate social responsibility (CSR). We address to address both local and global environmental challenges to make proactive and positive change. Last year the Great Barrier Reef experienced its third major bleaching event in the past five years. Reef Restoration Foundation is growing and planting coals that are naturally more resilient for regenerating degraded reefs.’
Managing Director of OPPO Australia, Michael Tran.
The ‘Recolour The Reef’ app is the start of a long-term corporate partnership. OPPO will support RRF in its mission to produce 1,000,000 new corals on the Great Barrier Reef by 2026.
“The partnership with OPPO Australia is an inspiring and important collaboration. The AR app is an education and awareness tool. People only want to protect the things they know about. We are trying to generate hope, and there’s a realistic optimism around the Great Barrier Reef if people act.”
Ryan Donnelly, CEO of Reef restoration Foundation.
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